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Rita Hayworth, Maybelline's sexiest model, ever.

During the filming of GILDA, Rita Hayworth appeared in this Maybelline ad.  She was such a big hit that her dress, her glove, her pose became an icon


She was the leading lady to the world's leading men - She danced with Fred Astaire and Gene Kelly - acted with Tracy, Grant, Cagney and Cooper - she was married to Orson Welles and Aly Khan.



 Rita Hayworth was America's favorite pin-up girl - she was the folly, grandeur, romance and beauty of Hollywood in it's prime - when it dazzled not only America, but the entire world. She was the incomparable Rita Hayworth.



Rita Hayworth: Portrait of a Love Godess - by John Kobal - 1983 Biography of America's Fave Pin-Up Girl.