PRACHI DESAI reveals her skin care secret to all….!
… as Neutrogena®, the world’s leading brand of dermatologist recommended skin care products, launches 10 NEW DIGITAL VIDEOS!
Mumbai, 20th February, 2013- The ever booming digital platform is a hook from which no one can get away, everybody is online all the time… on their phones …PCs… or tablets…and so, keeping up with its consumers Neutrogena®, the world’s leading brand of Dermatologist Recommended skincare products, today unveiled its first ever Digital Campaign for India. With the aim of educating its consumers on the basic mantras of healthy skin, the ten videos are part of their digital campaign which brings to life the brand’s philosophy of “Healthy skin is Beautiful skin.”
Neutrogena® India’s brand ambassador Prachi Desai stepped in at the Neutrogena boutique at Phoenix Mills to launch the digital campaign along with Mr. Ganesh Bangalore, General Marketing Manager, Johnson & Johnson India and Dr. Raj Parekh, Consultant Dermatologist. Neutrogena®, through this innovative online campaign of ten videos, reveals the secret mantra to get healthy glowing skin! The series of educative videos endorse the brand’s philosophy and reiterate the new-age skincare regime of Clean – Moisturize – Protect to get that perfect healthy skin. These videos will be available on Youtube and Neutrogena India Facebook page.
Looking gorgeous in a classy white dress Prachi Desai,Brand Ambassador, Neutrogena® launched the Digital Campaign while talking about the brand philosophy and her skincare secret “Since I’m outdoors shooting most of the time, I always follow the 3 steps of Cleansing, Moisturizing & Protecting my skin; in addition to taking other precautions to look after my skin. With the launch of these digital videos one can definitely get to know about the regime I follow to take care of my skin’s health. It is also a great way to educate women on the ideal way to get healthy, beautiful skin!”Commenting on the launch of the Digital Campaign, Mr. Ganesh Bangalore, General Marketing Manager, Johnson & Johnson Indiasaid, “At Neutrogena we believe that ‘Healthy Skin is Beautiful skin’. Our product range has always reiterated our brand philosophy and now with the latest digital campaign we aim at interacting with many more consumers. With this series of videos focusing on Clean – Moisturize – Protect we aim to educate consumers on the basic skin care mantras to get healthy, beautiful skin.”
Neutrogena®products are available across Neutrogena Healthy Skin Adviser Counters in India. Locate the nearest store on Facebook/NeutrogenaIndia/Store Locator Tab or purchase products from Facebook/NeutrogenaIndia/Products
For more information please visit http://www.neutrogena.in/
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